How we win : a guide to nonviolent direct action campaigning / George Lakey.

Includes bibliographical references and index.

Introduction: Why this book now? -- Getting started -- Direct action campaigns: hidden in plain sight -- Campaigning in an atmosphere of political polarization and volatility -- Using campaigns to play offense -- Ttackling oppression to free up our power, a dialogue with daniel hunter -- Designing the campaign -- Choosing the campaign's focus -- Inventing a new campaign -- Analyzing the target and power dynamics -- Strategy tools for getting from here to there -- Cultivating allies and winning over neutrals -- The initial action phase -- Assembling teams to organize actions, a dialogue with Ryan Leitner -- The launch -- Action logic and the wonderful world of tactics, a dialogue with Daniel Hunter -- Empowerment through action roles, affinity groups, and participant guidelines -- Going for it -- Growing leadership for a growing campaign, a dialogue with Eileen Flanagan -- Direct education for direct action. -- Meeting attacks on your campaign -- Diversity of tactics and property destruction -- How campaigns change the world -- Taking steps toward unity -- How campaigns become a strong movement -- Using a vision to create a movement of movements

"Today's new direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey's How We Win is that timely guide. The Women's March of January 21, 2017, was estimated at four million people - the largest assembly of activist protest in U.S. history. Many of those assembled were in the streets for the first time, or returning after a period of inactivity. Lakey, a lifelong activist, helps us understand our political moment (extreme polarization, ripe for political change), teaches us how to plan a campaign to overcome that polarization, demonstrates how to launch these ideas into action, and shows us how to grow and sustain our movements. This is what democracy looks like"--